Duration
Oct 2023 - Jan 2024
(3 months)
Skills
Visual Design
Merchandise Design
Brand Identity
Team
Me
The WINFO Hackathon is an annual collegiate hackathon that brings together students with diverse skill sets to develop solutions that address a wide array of issues. The theme for the 12th Annual WINFO Hackathon is "Infinite Possibilities, Infinite Solutions":
WINFO and the iSchool community strongly believe in the limitless potential and creativity of individuals. We strive to explore boundless avenues and innovative approaches to overcome challenges. Join us in our pursuit of limitless solutions and a future where possibilities are infinite.
I served as the Creative Director on the officer team and one of my core responsibilities was to design the campaign graphics for the event. Over the course of a few months, I worked closely with WINFO's hackathon team to brainstorm and execute marketing materials for social media as well as creating merchandise for the participants.
When creating the color palette for the hackathon, I wanted to align with WINFO's playful branding while also drawing inspiration from spaced themed color palettes. I decided on a vibrant palette featuring bright blues, yellows, and pinks which not only match WINFO's visual identity but also to spark excitement and enthusiasm for the event.
