2023 Husky Open: Conceptualizing visuals for a collegiate badminton tournament

Background

What is Husky Open?

Husky Open is one of the largest annual badminton tournaments in Washington State hosted by the UW Husky Badminton Club, gathering over 300 participants from across the west coast. Every winter, the tournament serves as a platform for players of all ages and skill levels to compete for $2,000+ worth of prizes.

The objective

As the sole graphic designer, I was tasked with creating the social media marketing and physical branding materials for the upcoming 2023 Husky Open. One goal for my designs was to promote the tournament across different online platforms such as Instagram and Facebook to prompt people to sign up.

Final Graphics

Campaign banners

Flyer design

Instagram assets

Tournament t-shirt